LYFT
Undercover Lyft
By dressing down a-list celebrities to pose as regular Lyft drivers, we took unsuspecting riders on a ride around town. With tens of millions of organic views on each episode, and a zero media buget, Undercover Lyft became one of Lyft’s highest performing ad campaigns in the company’s history.
My role: Associate Creative Director
ECD: Jesse McMillin, Tim Roan
Associate Creative Directors: Brian Button, Matt Vitou
Producer: Ellen Black
Production Company: All Day Every Day, LA
LEO BURNETT
David On Demand
To promote a seminar at the Cannes Lions about spontaneity in advertising, we let Twitter decide every action one man took during the festival by tweeting their commands.
My role: Art Director
ECDs: Nuno Ferreira, Ryan Wagman
Art Directors: Pablo Jimenez, Sungkwon Ha, Jyn Yi
Copywriter: Hallvard Fjedlbraaten
Designer: Justin Gilman
LYFT
When It’s Time To Go
To remind bar patrons to take a Lyft instead of getting behind the wheels we created a poster series that spoke their language.
My role: Associate Creative Director
ECD: Jesse McMillin
Associate Creative Director: Rasmus Keger
Designers: Foreal, Berlin
TELSTRA
Do Your Thing
To promote Telstra’s small business offering, we surprised one of Australia’s most successful small business owners with his very own resignation letter from his last job before becoming an entrepreneur.
My role: Creative Director
ECD: Scott Newell
Art Director: Barbara Humphries
Copywriter: Tim Pashen
LYFT
Download And Ride
To encourage city-slickers to get out and explore their cities, we created a series of out-of-home ads that used typography perfectly suited for each occasion.
My role: Associate Creative Director
ECDs: Tim Roan and Jesse McMillin
Copywriters: Shachar Aylon, Brian Button, Claire Zahm, Jane Goodwin-Bell
Graphic Design: Amalia Fredricksen, Percy Batalier, Frisso, Serial Cut
THE UNIVERSITY OF SYDNEY
Here
To promote the University of Sydney to foreign students that don’t have a chance to visit the campus, we created an immersive 360° short film that let you explore the campus from anywhere in the world.
My role: Creative Director
Creative Director: Paul Bruce
Designer: Eva Godeny, Lauren Elliot
LYFT
Existential Radio Spots
A series of fun and trippy radio spots to encourage people to grab a Lyft.
My role: Associate Creative Director
ECD: Tim Roan
Copywriter: Shachar Aylon
TEND
Cashback Out Of Home
To promote the new online bank Tend’s amazing cashback perks, we let the card themselves do the talking.
My role: Creative Director
Copywriter: Matt Vitou
3D Design: Sariselka
PEACHEE
NYC Made
To launch a new jewelry collection from a New York based designer, we worked with The Makerie to create a set of striking visuals that leaned into the architecture of the city that inspired the jewelry.
My role: Art Director, Designer
Photographer: Johnny Fogg
Production Company: The Makerie
