QANTAS
Out-of-Office Travelogues
What’s the one thing every office-worker does before they leave for vacation? They set up their out-of-office reply. With over 80,000 people leaving the office every day with Qantas flights alone, we turned this corporate staple into a media channel that inspires travel and generates income.
My role: Creative Director
ECD: Justin Drape
Writer: Hugh Gurney, Chelsea Parks
Art Director: Scott Dettrick
Designer: Eva Godeny
“The automatic reply message has just had a fabulous upgrade.”
“A unique and clever platform.”
“Sayonara generic out of office replies, thanks to Qantas.”
“Is this Qantas’ best idea ever?”
