Last election, 15 million people cited transportation issues as the main reason for not voting. This time around, as one of the largest transportation companies in the country, we won’t let that happen again. ‘The Ride to Vote’ is an initiative that offers discounted Lyft rides to and from the polls, with completely free rides in underserved communities.
To promote our free rides to the polls, we created an out of home installation consisting of ten thousand unused voting ballots.
We also created some social media content and posters to go with it.